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Magic Video, located in New Iberia, Louisiana, offers a unique blend of competitive appliance and electronics pricing and personalized customer service. Their commitment to inclusivity, particularly for customers with disabilities, sets them apart in the market. While their in-store experience is highly praised, Magic Video faces challenges in maximizing its reach through a limited online presence. This article examines Magic Video's strengths, weaknesses, opportunities, and challenges, providing a comprehensive picture of its current state and future potential....